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DOGTIONARY
A dog decoder
San Jose State University/
Advertising Layout course
Client: PetChatz
Role: copywriter, designer
PetChatz is a pet tech device that provides
two-way communication for pet parents. They need a solution to boost sales, as pet tech has a small niche of the consumer.
The "Dogtionary" came up as a solution to expose their brand awareness as well as help bringing pet parents closer to their fur-baby, physically and emotionally. The booklet shows how dogs understand things, along with customizable pages for the users to have it personalized and to keep the memories with their fur-babies. The book will be sent out as a direct mail to Petchatz’s loyal customers.
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