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PIXY STIX
A Pop Culture Engineering Campaign
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San Jose State University/ Advertising Layout Course
Role: copywriter, designer
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Pixy Stix is a one of a kind candy in the market that has lost its recognition amongst the consumers. In order to make it popular again, we need to make it trendy and fashionable.
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As a solution, Pixy Stix needs to have a new brand image.​
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Big idea: Lit with Pixy Stix
The Integrated Marketing Campaign Strategy:
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Do it like the 80s - The Pre-campaign social media strategy
Lit with Pixy Stix
Bumper Ads
Celebrity Endorsement
Activation Event
Facebook Print Ads and Instagram Posts
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