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PIXY STIX
A Pop Culture Engineering Campaign
San Jose State University/ Advertising Layout Course
Role: copywriter, designer
Pixy Stix is a one of a kind candy in the market that has lost its recognition amongst the consumers. In order to make it popular again, we need to make it trendy and fashionable.
As a solution, Pixy Stix needs to have a new brand image.
Big idea: Lit with Pixy Stix
The Integrated Marketing Campaign Strategy:
Do it like the 80s - The Pre-campaign social media strategy
Lit with Pixy Stix
Bumper Ads
Celebrity Endorsement
Activation Event
Facebook Print Ads and Instagram Posts
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