MILO SWIMMING FESTIVAL
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RMIT University Vietnam/
ProfCom Studio
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Client: Nestlé Milo
Product: An IMC Campaign
Role: Idea developer, Copywriter, Designer
Nestlé Milo brand is the world’s leading chocolate malt beverage that provides children with essential nutrition and energy to make them healthier and stronger. Milo has soon claimed their position as one of the most popular milk brands in Vietnam, but they are not in the mind of those in rural areas.
That’s when Milo Swimming Festival was born.
It is an event where kids can learn how to swim and parents can learn how to deal with drowning situations. We believe this 6-month campaign serves as a perfect solution that still connects to Milo vision, athletic brand image and CSV priorities.
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 To let the parents know how to keep their children safe while spending time outside |  |  To create a swimming festival where children can learn how to swim and spend some safe time playing with their friends |
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